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Auto show ACE judges needed

November 18, 2010

Dealers and their general managers are asked in an annual appeal to participate as judges in the Chicago Auto Show’s Award for Customer Excellence program.


The ACE judges evaluate salespeople at all vehicle exhibits and recommend the top salespeople for $100 cash prizes.  

The incognito judges consider (1) the salesperson’s initial impact, such as attitude, personality and interest in the customer; (2) courtesy, such as asking the prospect’s name and referring the prospect to a convenient dealership; (3) the sales presentation itself; and (4) the overall impression made. The prize can be won by only one salesperson a day at each exhibit.


For their participation, all judges are granted free parking and entrance to the show that day, plus a gift after judging. To serve as a judge, call the CATA’s Erik Higgins at 630-424-6008.