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Auction alternative makes partnership with Chicago Tribune

September 13, 2013, a CATA allied member that offers dealers an online platform to buy, sell, and trade aged and wholesale vehicles between other dealerships, has entered into a strategic partnership with the Chicago Tribune.   
Through its members-only website,’s database of inventory holds more than 20,000 vehicles ready for dealerships to buy from fellow dealerships, creating an online community of dealers, providing an alternative to using auctions.’s exclusive platform eliminates auction fees and replaces them with one low monthly fee.
“For many years, the Chicago Tribune has been working with all of the Chicagoland automotive dealers, and the goal has always been to create ROI and value. We feel very strongly about being able to accomplish those goals by partnering with RoadDealer,” Chicago Tribune Manager Ron Salata said.
The partnership with the Chicago Tribune is the company’s third, following newly created partnerships with the CATA and the Automobile Dealers Association of Mega Milwaukee.
Jim Battista, president of said: “We felt it was a mutually beneficial decision to form this relationship. They have been serving dealers for years. The Tribune Co. does not have a wholesale platform, and we were confident that would fill that need, providing dealers another program to better serve their customers by quickly and easily finding retail-ready cars.”
Battista and Salata share the common belief that helping a dealership’s bottom line should not be complicated.
“The RoadDealer program offers dealerships the chance to improve their bottom line while improving the process of buying and selling their used car inventories,” Salata said. Battista knows creating new partnerships furthers his company’s success.
“We believe that and the Tribune Co. will build a long-term relationship and provide the perfect platform to aid dealers with their car sourcing needs,” Battista said.
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