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ASE customer brochures updated

November 24, 2010

The Glove box Brochures produced by the National Institute for Automotive Service Excellence (ASE) have received a "re-do," with cleaner graphics and updated information. The six brochures in ASE's Glove Box Tips Series for consumers review such topics as seasonal car care, ways to conserve gas, and advice on choosing a repair facility and how to communicate with service advisors at a repair shop. Officials of ACE say the brochures provide quick, digestible information for time-pressed motorists, and encourage consumers to read their owner's manuals and establish on-going relationships with a reputable repair business.

Titles in the series include:

• "How to Communicate for Better Automotive Service" 
• "Choosing the Right Repair Shop for Your Vehicle" 
• "Keeping Your Vehicle in Tune with the Environment" 
• "Getting Your Vehicle Ready for Winter" 
• "Getting Your Vehicle Ready for Summer" 
• "How to Choose the Right Body Shop"

The brochures, available in units of 250, can be used as countertop giveaways or conversation starters between service managers and customers. To order, call ASE at 703- 669-6600 or visit


Top 10 reasons why shoppers reject a new model

1. Total price too high
2. Total monthly payment too high
3. Didn't like style/design of exterior
4. Limited availability on dealer lots
5. Salespeople didn't act professionally
6. Was not available with rebates/incentives
7. Didn't like look/design of interior
8. Concerned about reliability
9. Was not available with low-interestfinancing
10. Vehicle was too small

Source: J.D. Power & Associates 2002 study which
examines the reasons why new-vehicle shoppers consider
but ultimately reject certain models.