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ART: 9 of 10 minority new-vehicle buyers say F&I personnel respectful

November 22, 2010

By a sweeping majority—90 percent—minorities said they had positive experiences when they shopped for a new vehicle, according to a recent ART survey.

 

Automotive Retailing Today works to promote facts about the auto retailing marketplace, to narrow the gap between reality and perception that negatively affects dealer image.

 

Since 1998, ART has commissioned biennial public opinion surveys to understand what consumers and the media think about the experience of purchasing or leasing new vehicles from franchised new-car dealerships.

 

The latest findings are based on the responses in 1,164 in-depth telephone interviews with a representative sample of 887 new-car purchasers/lessees, 147 consumers who shopped for a car but did not buy, and 630 consumers who did not shop for a new car during the timeframe.

 

The latest research, conducted by Harris Interactive, also explored the issue of consumer trust.

 

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