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Area dealers prep for NADA's Booster Seat Safety Month; seat belt use reaches record 80%

November 23, 2010
Dealers nationwide will hold child seat installation events at their dealerships in October as part of the NADA's campaign, Booster Seat Safety Month. The promotion is an expansion of the association's ongoing "Boost for Safety" movement. Tom Hawkes, president of Hawk Lincoln-Mercury in Oak Lawn, will on Oct. 24 repeat the safety seat program he has held the last three or four years. He expects 60 to 70 people. "We set the shop aside for them on a Sunday, and that's really what they want," Hawkes said. Charley Smith, NADA chairman, said such events are a good opportunity for dealers to reach out to their communities. "As dealers and leaders," Smith said, "we can play a vital role in making the roads safer for children of all ages. This will not only help save lives, it will also help improve the image of dealers." The NADA produced resources to help dealers host safety events. All the materials can be ordered at 703- 760-7562 or downloaded at w w w . n a d a . o r g / boostforsafety/ Meanwhile, federal officials said this month that seat belt use among American motorists continues to rise, with a record 80 percent of people now buckling up. Transportation Secretary Norm Mineta credited the 21 states that have laws permitting police to stop motorists simply for not buckling up. The new survey found seat belt use to be highest in the West, at 84 percent, and in the South, at 80 percent. Use was lowest in the Northeast, at 76 percent, and in the Midwest, at 77 percent. When the National Highway Traffic Safety Administration in 1983 first surveyed seat belt use, the national use rate was 14 percent.