Phone: 630-495-2282 Fax: 630-495-2260 Map/Directions

April 30 is deadline to complete 2013 NADA Workforce Study

April 12, 2013
Curious to know how your dealership’s compensation and benefits package stacks up? Ever stop to analyze your retention and turnover rates as a tool to recruit and retain top talent? That analysis can help guide development of innovative pay plans, benefits, and business structure adjustments.
The NADA’s 2013 Dealership Workforce Study isn’t the compensation study of yesteryear. This robust initiative collects data from dealerships across the United States and provides extensive comparative data on dealership position pay averages, hours of operation trends, retention and turnover percentages, as well as health and retirement benefits.
There is no cost to participate! Car and truck dealerships that participate are eligible to receive:
• Basic Report - a custom report that presents your dealership’s compensation, benefits, and retention averages compared to the national and regional industry-complimentary.
• Enhanced Report - a premium custom report that presents your dealership’s compensation, benefits, and retention averages compared to your franchise and local market
• Industry Report - a comprehensive report with critical economic factors and analysis — complimentary.
It’s easy!
1. Go to
2. Enroll using your NADA/ATD Member ID
3. Complete a simple online survey
4. Upload your payroll data file securely to our secure site
New for 2013: Dealer Group participation has been simplified and streamlined. Enroll one store and submit survey and payroll data for all dealerships within your group. Instructions are provided on the Workforce Study website.
The greater the participation in the 2013 Dealership Workforce Study, the more detailed and localized the data will be reported to benefit you and improve your performance.
Finally, this study will provide the Chicago Automobile Trade Association with vital data and trends to enable the CATA to influence state and local officials on your behalf.
Go to to get started. The period to participate ends on Tuesday, April 30. Questions? Call NADA Customer Service at (800) 557-6232.