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April 2011 DealersEdge Webinars

April 1, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.        
Coming topics:
Thursday, April 7 at 12 p.m. CDT
“Parts Inventory Reconciliation Part II - The Advanced Course” Take an in-depth and practical look at specific steps to take to reconcile your General Ledger to your Actual Parts Inventory figures.
The Service Department sells a perishable product, labor; while the Parts Department sells a more durable product, its inventory. The owner focuses on keeping inventory levels low. But the contrast leads to pressure on the parts manager from service technicians who think parts should stock at least one of everything to make their jobs easier. Distortions can result when the parts manager’s pad doesn’t match the controller’s general ledger, and investigating the discrepancies can be a daunting task. Learn a method for locating any errors and reconciling the two.
Thursday, April 14 at 12 p.m. CDT
“The ROI of a Do-It-Yourself Social Media Strategy for Your Dealership” Yes you can DIY!
Dealers who have demonstrated success with their social media marketing programs have learned two basic facts. First, less is better. Being everywhere is no better than having excellent social media programs in the three platforms that really matter—Facebook, Twitter and YouTube. Second, you can do it yourself. If you have been overwhelmed by the complexity of applying social media marketing at your dealership, rest easy. It is not as hard as it looks. A discussion of the seven essential steps to success of a DIY dealership social media marketing program.