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Alfirevich nominated for prestigious Time Dealer of the Year award

October 19, 2018
NEW YORK (Oct. 22) — The nomination of John Alfirevich, dealer principal at Apple Chevrolet in Tinley Park, Illinois, for the 2019 Time Dealer of the Year award was announced today by Time. 
Alfirevich is one of a select group of 51 dealer nominees from across the country who will be honored at the 102nd annual National Automobile Dealers Association (NADA) Show in San Francisco on Jan. 25. The announcement of this year’s 50th annual award was made by Jorg Stratmann, publisher of Time, and Doug Timmerman, president of Auto Finance for Ally Financial.
The Time Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who also demonstrate a longstanding commitment to community service. Alfirevich, 55, was chosen to represent the Chicago Automobile Trade Association in the national competition — one of only 51 auto dealers nominated for the 50th annual award from more than 16,000 nationwide. 
"Starting out in the business, I felt that other dealers had a leg up on me because of their longevity and experience. However, my passion, will and desire to always do the right thing has persevered, motivating me and keeping me wanting more for my dealership, my employees and my community for 35-plus years," nominee Alfirevich said.
Alfirevich, a 1981 graduate of St. Francis de Sales High School, in Chicago, earned a business/marketing degree from Benedictine College in Atchison, Kansas, in 1985, where he received an athletic scholarship to play football.
He began his career in the car business at age 12 at Bob Motl Chevrolet in Chicago, which later would become Apple Chevrolet. The Alfireviches moved the franchise to Tinley Park.
"My father, Joseph, was general manager of the dealership at the time and called me in to perform oil changes and other quick maintenance because of a local mechanic strike that lasted the entire summer," he said. "Since that day, I have worked in every department and started my full-time career at the dealership in 1986."
Today, Alfirevich and his father own the dealership. "I know I’m not unique from the many dealers who learned from the ground up, but I believe I’ve always had the instincts it takes to run a business efficiently during good times and in bad," he said. Alfirevich furthered his training by attending the NADA Academy in 1990.
"We treat our customers with unpretentious integrity and that will always be a prerequisite for customer interactions in our dealership," he said. "Our philosophy and processes include 100 percent honesty in all our dealings, with open transparency in every transaction."
Alfirevich is very active in the CATA and has served on many advisory boards and committees for the group. In 2015, he was chairman of First Look for Charity, a fundraising event and celebration held the evening before the Chicago Auto Show.
"We raised $3 million to benefit Chicago-area charities that year," Alfirevich said. "I was also instrumental in securing a private room for each of the charities to host their own pre-party for the purposes of additional fundraising."
Year to date, Apple Chevrolet has donated to more than 94 organizations, including the American Legion Auxiliary; the Better Business Bureau Educational Foundation; the Colon Cancer Coalition; Gigi’s Playhouse Down Syndrome Achievement Centers; JDRF (Juvenile Diabetes Research Foundation); the Salvation Army; Special Olympics; the USO of Illinois; and many area schools, churches and sports teams.
Alfirevich hosts an annual Barbecue for the Troops at his dealership to benefit the USO of Illinois. "We raise $10,000 each year and invite local veterans and their families for food, fun and a 21-gun salute," Alfirevich said.
"I believe dealers play an enormous role in their communities by donating to many great causes to advance the well-being of their communities," he added.
Dealers are nominated by the executives of state and metro dealer associations around the country. The award is sponsored by Time in association with Ally Financial, and in cooperation with the NADA. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive an additional $5,000 for their favorite charities and the winner will receive an additional $10,000 to give to charity.
In its eighth year as exclusive sponsor, Ally will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will also be recognized on, which highlights the philanthropic contributions and achievements of Time Dealer of the Year nominees.
"It’s an incredible honor to recognize these dealers for their business accomplishments and their unwavering commitment to ‘Do It Right’ by helping others in their communities," Timmerman said. "They are extraordinary auto leaders who care and go the extra mile to give of themselves to make their communities stronger. Ally is proud to support and celebrate their achievements."
Alfirevich was nominated for the Time Dealer of the Year award by both Pete Sander, president of the Illinois Automobile Dealers Association, and by David Sloan, president of the CATA.