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75% of drivers say technology in cars goes too far

September 28, 2012
A new Harris Interactive poll of 2,634 adults reveals 76 percent think in-car connectivity is too distracting and even dangerous. More than half think manufacturers have taken interior auto technology too far.
But it turns out the poll reveals more than people’s thoughts about the dangers of driving while distracted. Six in 10 of those polled are also worried about their privacy, including where they’ve been and how they drove while getting there.
And 41 percent of U.S. car owners think that their insurance rates could increase because of what in-car technology reveals about their driving habits.
That’s more of a concern among younger drivers between 18 and 35 (46 percent) and men (46 percent).
Motorists are ambivalent overall about gadgets in their rides, though. 61 percent see their car as a haven from the outside world and don’t wish to be connected to the outside world. At the same time, more than half say in-car connectivity makes driving more enjoyable and makes them feel safer while on the road.
Men in particular enjoy having connectivity in their cars (64 percent) more than women (53 percent) and feel safer with technology on-board (61 percent) compared to women (54 percent).
Age, unsurprisingly, determines whether or not you’re a fan of more info in a car. Boomers find technology a yawn, with only 39 percent of those aged 50 to 66 saying they think tech is important in their rides, while 58 percent of those 18 to 35 responded similarly.
It’s not even a matter of “thinking” distractions make driving dangerous, though, is it?
Once upon a time, common driver distractions while driving were limited to shaving, applying makeup, looking for something in the back seat or playing air guitar.