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60 stores to host BBQs for USO

July 19, 2013
Meteorologists predict weather on July 20 that is favorable for an outdoor barbecue. And that’s a good thing, with 60 area dealerships poised to host cookouts that day to help raise funds for the USO.
Participating dealerships are identified on, with links to each of their websites and Facebook pages. And both the Chicago Automobile Trade Association and the USO are furnishing the dealerships with banners to display in their showrooms or outdoors.
The CATA has worked with many radio, print, television and social media partners to develop an aggressive promotional campaign leading up to the July 20 barbecues. All proceeds collected at the events will be donated to USO programs that support deployed troops, military families, wounded, ill and injured troops and their caregivers, and families of the fallen.
The USO, a nonprofit, non-political organization, has for 70 years provided Americans with a tangible way to express appreciation and gratitude for the dedication and sacrifice of the nation’s troops and their families.
The CATA and the USO also are jointly hosting a “Salute the Troops” social media contest, July 8-21. Dealers who best support this contest will win 500 tickets to the 2014 Chicago Auto Show.  
Some of the planned fundraising activities include car washes, with dealers asking for donations; and on-demand DJs, with donations made for song requests.
The CATA is eager to report how much money the fundraisers collect.