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400+ dealers reaping benefits of DriveChicago portal

November 22, 2010
Consumer activity at new highs

Just weeks after launching its redesign, the DriveChicago Web portal has attracted 25 percent more unique visitors than previous measurements. E-mail leads to dealers are up 150 percent, and calls to dealers using unique DriveChicago toll-free telephone numbers are at an all-time high.


In featuring more than 100,000 new and used vehicles of CATA dealers, DriveChicago rightly touts itself as the source for "virtually every vehicle in town!" But not all CATA dealers are fully participating in the portal. 

More than 100 dealers still have not submitted vehicle inventories for display on the portal—a function that comes free with CATA membership and only to CATA dealer members.


"The more inventory we can display, the more search indexes will point to DriveChicago and the more people will visit DriveChicago, which benefits all the dealers," said Guy Lieberman, the portal’s director of sales and training. 

Lieberman urged dealers who are not fully participating in DriveChicago to call his office at 630-424-6080. The redesigned portal makes it easy for dealers to manage their inventories, once they are established. Images can be uploaded and prices changed quickly, and the changes appear instantly.


DriveChicago is co-owned by the CATA and Hollinger International, the parent company of the Chicago Sun-Times.