Chicago Automobile Trade Association

2017 NADA workforce study open

February 24, 2017
With a retail workforce topping 1 million and the industry poised for growth, dealerships need to focus on hiring and keeping talented employees. 
The annual NADA Dealership Workforce Study provides one-of-a-kind analysis of dealership pay plans and benefit packages, retention and turnover, employee benefits, work schedules and demographics. It is based on actual payroll data and questionnaire responses submitted by NADA and ATD members. 
The study is open for participation through April 28 at
In return for participating in the study, dealerships will receive two complimentary reports: (1) Automotive Retail: National and Regional Trends in Compensation, Benefits and Retention; and (2) a custom report, which includes comparisons of the dealership(s) to peers nationally, regionally, by state and brand. 
All data must be submitted by April 28. Questions can be emailed to


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