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2015 NADA Dealership Workforce Study is open

March 13, 2015
Participation in the National Automobile Dealers Association’s 2015 Dealership Workforce Study is underway for dealer members of the NADA and the American Truck Dealers. Participation at concludes May 29. 
The study is the industry’s most comprehensive analysis of the dealership workforce, collecting data on compensation, employee benefits, retention, turnover, work schedules, hours of operation and much more. 
The study aims to provide dealers with the data to make informed recruiting and hiring decisions, and help them meet their number one challenge: attracting and retaining talented employees.
Dealers can enroll as individual dealerships or dealer groups using a secure, Web-based process that involves completing a survey and uploading payroll data. 
At the study’s close, each participating dealership will receive two complimentary reports: a customized report comparing a dealership’s own data against aggregated data from peers in their region and nationally; and an analysis of the industry as a whole, including state-of-the-workforce and demographic trends, plus aggregated compensation, retention and benefits data for each region of the U.S. 
In addition, participants can purchase other customized reports that provide even more data.
The CATA encourages its dealer members to participate in this very useful data tool. The greater the level of participation, the more accurate the findings will be. Eligible dealers can enroll at
Direct questions to (800) 557-6232 or