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2011 CATA Dealer Meting & Expo a success

June 24, 2011
The offices of the Chicago Automobile Trade Association were transformed June 22, when the 2nd annual CATA Dealer Meeting & Expo was held. Forty-five booths located throughout the facility and staffed by CATA allied member companies offered time- and money-saving solutions, and 12 educational seminars touched on a range of topics. Attendees also enjoyed lunch alfresco.
The 2011 CATA Dealer Meeting & Expo was packed with 12 different educational presentations, including a keynote address that was streamed as a live webinar. We thank the speakers for their time! Here’s what you might have missed:
“Overtime Pay for Service Writers,” presented by Franczek Radelet P.C.
The U.S. Labor Department has ruled that service writers are eligible for overtime pay. But dealers who classify service writers as overtime-exempt have a few options to minimize their risk of liability in a payroll audit or in a private claim or lawsuit by a service writer.
“WTF?! or Wasting Time Forever: Doing Things Because They’ve Always Been Done,” presented by EFG Companies—WALKAWAY USA/SalesEDGE
Innovative, trackable techniques to improve or replace common, inefficient tasks.
“Proven Methods to Find the Right Vehicles,” presented by DealerTrack
New ideas for finding, acquiring the right used vehicles at the right time and for the right price.
“Dynamics of Selling,” presented by Zurich
Tailoring your selling approach to match the customer’s body language and buying style—Thinker, Facilitator, Pragmatist, Persuader.
“Measuring Average Frequency of Customer Service Visits: Why Track this Metric?” presented by Drive-Sure
Small improvements in this metric can significantly impact short- and long-term financials.
 “How to Strap a Rocket to Your Used-Car Business”
In a special live DealersEdge Webinar originating at the CATA, presenter Steve Nickelsen discussed how dealers are reinventing their used-car focus and more than doubling volume and profits.
“Benefits of 360 Degree Marketing: How Different Platforms and Mediums Work Together,” presented by NBC Chicago/Telemundo Chicago
Information for this seminar will come from TV Bureau of Advertising and other industry-wide sources.
“Subprime: Why You Need It,” presented by ProCredit Express
46% of U.S. consumers have a credit bureau score below 640. Learn tools to turn Special Finance prospects into customers.
“Benefits of Implementing a Safety Program at Your Dealership,” presented by KPA
With the costs related to accidents, appreciate the benefits of implementing a safety program. Also, how to conduct a good accident investigation and how to establish a “safety culture” at your dealership.
“Cell Phones: The Most Useful Car-Buying Tool Since the Internet,” presented by Reynolds & Reynolds
For every computer that is sold, four mobile phones are sold. Creating a new marketing channel for your dealership.
“Knowing Your Marketplace,” presented by Univision
According to the 2010 census, Hispanics now are the largest minority group in Illinois. And sales of new cars and light trucks to Hispanics are expected to increase 5.4 percent a year, more than triple the 1.4 percent annual growth of sales to non-Hispanics. Learn to relate to this important audience.
“Fraud Solutions: What a Dealer Can Do,” presented by Chase Auto Finance
A review of information gathered and maintained on paper or online; internal controls; and financial institution solutions.
Thanks, Expo exhibitors!
American Tire Distributors
Aspen Marketing Services
Automotive Compliance Consultants
BB&T Bank - Regional Acceptance
BGP Enterprises, Inc.
Carnica, Inc.
Chase Auto Finance
Chicago Parts & Sound, LLC  
Crowe Horwath LLP
DealerTrack Inc.
EFG Companies
Fifth Third Bank
First Payment Solutions
FirstMerit Bank N.A.
GCG Financial
Krex, Inc.
Nationwide Cassel, LLC
NBC Chicago & Telemundo Chicago
ProCredit Express/Promax Unlimited
Professional Dealer Services
Reynolds and Reynolds
Richard T. DeSimone & Co.
Omnibus Advertising & Marketing
Safety Kleen Systems, Inc
Stonemeta, Inc.
Sun-Times Media
The Oak Group
Universal Lenders LLC
Univision/Telefutura TV Chicago
Utility Management Group, Inc.
Web Lever Consulting Services
Wells Fargo Dealer Services
Special thanks to Notable Event, Inc. for donating the day’s meals; and to GES, the Sheraton Chicago Hotel & Towers, and the Westin River North for their generous donations. A list of drawing prize winners will be posted in the days ahead.